This animation was produced for a series of explainer videos for Bounds Law Group, a firm specializing in medical malpractice cases.
The conceptual idea behind the logo and brand was "a diamond in the rough" - meaning the firm was incredibly selective in which cases they take and bring to trial. Playing on the ideas of reflection and refraction when looking through a prism, or cut diamond in this case, this intro animation provided a subtle yet powerful lead-in to each of their videos.