2025 Arnold Palmer Invitational

The API goes retro-electric. This was super fun and rewarding to work on with the entire crew at Findsome & Winmore (the AOR for the tournament) I provided the overall art direction for the 2025 "Play Boldly" campaign. In addition to the art direction I also produced and edited a series of hype-reels that the tournament used to promote itself in the months leading up to the event. It was incredibly rewarding to see this out and about in in multiple mediums and platforms in Central Florida.